Practice Description 

(Instructions, Terms and Conditions)

 

Promote your practice year-round with a Practice Description in the Harris County Physician Directory   

Practice Description is a member benefit designed to let your professional colleagues know more about your practice.  

Creating a Practice Description is easy:   

  1. Read the Terms of Agreement below to ensure compliance with TMB rules. 
  2. Create your Practice Description. Be aware that fonts and formatting are pre-set. Each listing has a maximum of eight (8) lines, 37 characters per line. Your Practice Description will be published as soon as the Submit New Description button is selected.  A link to a sample Practice Description is provided below for your convenience.

Steps for creating a Practice Description in your online HCMS Member Profile:

  1. At the bottom of your profile you will see a notice in the section “How Others Will See Your Practice Description” that says “You do not have a practice description. You can start creating one below. Your individual listing and practice description are free of charge.”
  2. Below that is the section “Manage Your Practice Description” where it says “To create a description, please use the fields below.” This is where you will enter your practice description.
  3. You have the option on this page to click the box that says, “Check this box if you want the description to apply to all HCMS member physicians in your practice.” If you don’t want this option, just proceed to the next line.
  4. After finishing the practice description, click the “Submit New Description” button.
  5. After clicking “Submit New Description” the screen will automatically refresh with your practice description listed. The text will read “Your description is now visible to the public. You can edit the practice description below if you need to make changes.”
  6. If you need to edit your practice description, make your changes and click the “Update Description” button.

 

TERMS OF AGREEMENT FOR PRACTICE DESCRIPTION IN THE 
HARRIS COUNTY PHYSICIAN DIRECTORY

Publication:  
Your online Practice Description will be published automatically for others to see once entered.    

Pricing Information & Eligibility:

Rates:

  • FREE Practice Description. 

Eligibility:

  • Only members of HCMS will be included in the Harris County Physician Directory.  

Liability:  Each practice is solely responsible for the accuracy of the information submitted. Neither Medserv, Inc. nor HCMS shall be responsible for errors in any listing due to errors in copy submitted by the practice, including any fines levied for violations of advertising rules. In the event of any other errors, the liability of Medserv, Inc. and HCMS shall be limited to the return of any charges paid by the practice to HCMS. The practice assumes full and complete responsibility and liability for the content of their listing. The practice shall indemnify and hold Medserv, Inc. and HCMS harmless against any demands, claims, or liability for content. 

As you compose your Practice Description be sure to follow Texas Medical Board (TMB) rules for promoting your specialization. 

You may use “board certified” or something similar only if the certifying organization meets strict criteria set by TMB. 

Don’t stretch the use of “board certified” or similar terms. Don’t use “board certified” if the certification has expired and you have not renewed it by the time the Practice Description is published. Also, don’t use misleading terms such as “board eligible” and “board qualified.” 

You are allowed to advertise a specialty as a “field of interest.” However, each listing of a field of interest must include the phrase “Not certified by an organization recognized by the Texas Medical Board.” This statement must be separate from other statements and be “displayed conspicuously with no abbreviations, changes, or additions in the quoted language.” For example, a listing cannot state, “Certified by American Academy of Family Practice,” because this organization does not meet TMB criteria for certifying organizations. The listing could say: “Member of the American Academy of Family Practice. Not certified by an organization recognized by the Texas Medical Board.” 

If you violate TMB rules on advertising board certification, the board may take legal action to remove the offending listing, levy a fine, and publicly document your misdeed. The Board may even report it to the National Practitioner Data Bank. 

Disclaimer:  The inclusion of the Practice Description in the Harris County Physician Directory shall not constitute an endorsement of the practice or its services by either Medserv, Inc. or HCMS. 

By choosing this "PROCEED TO NEXT STEP" link, I agree to these TERMS OF AGREEMENT. 

Click here for a sample "Practice Description".   

 

All questions about Practice Description should be directed to: Debbi Eschenbach, 713-524-4267 ext. 245; email, Debbi_Eschenbach@hcms.org; fax number 713-526-1434.