Helping you reach more than 11,000 physicians and medical students in the Greater Houston area.


How can they find you?

Did you know that Harris County Medical Society (HCMS) is the largest County Medical Society in the country? We have over 7,500 practicing physicians in our membership, making up close to 70% of the physicians practicing in the Greater Houston area. 

In addition to publishing a member directory (circ. 9,500) and newsletter (circ. 9,500) where you can advertise and market your business, we also produce two business expos per year where you can exhibit to physicians interested in the business of medicine (around 200 attend each show). We also have a number of social events where sponsors have the opportunity to market their business and network with the physicians. Web advertising is also available. And when you are ready to take your visibility to the next level, there is our Friends of the Society program.

Whether you want to maintain consistent visibility, or are just breaking into the market, HCMS can help you reach this vital demographic in Houston.

The ultimate physician resource.

The HCMS/HAM 2017-2018 Pictorial Roster is now available for purchase. This member directory is a valuable prospecting tool for any business development team. Physicians are listed alphabetically and by specialty. Order your copy today, or receive a free copy by advertising in the Roster or exhibiting/sponsoring at the Business Expo.


Nothing beats face to face interaction.

HCMS Business Expos

  • Linking approximately 200 physicians and practice managers face to face with exhibitors who can provide a solution
  • A one day event focusing on the business of medicine
  • Take advantage of this twice-annual opportunity to market your business and build your prospect pipeline
  • Receive a follow up list and a complimentary Pictorial Roster

Upcoming Expo:
The HCMS Fall Expo - October 13, 2018. Click here for more information. Companies can participate as exhibitors and sponsors. Both options offer extensive visibility to market your business to the entire HCMS membership.


Event Sponsorships - Dinner and Receptions

  • Networking opportunities for physicians and the vendors who serve them.
  • Since the only commercial entities who can attend are sponsors, the physician vendor ratio at most meetings is about 12:1.
  • Sponsors receive a follow up list. 

Click here to be added to the email list and receive a schedule of available events. Sponsorship costs range from $350 to $650. 

Consistent visibility in print, on the web and email

Harris County Physician Newsletter

The Physician Newsletter is a monthly publication, with a circulation of more than 9,500 physician members and subscribers. Distributed by mail and email, with back issues remaining on our website for three years. 

  • Ads are placed in both the printed and online Newsletter copy, and also on our HCMS Classifieds web page.
  • We ensure high visibility with one full page devoted to Classified advertising.
  • Ad rates range from $140 to $995 per issue, depending on size.

Click here for the media kit.
Click here for the Physician Newsletter library.

For more information, contact Maria Sandoval at 713-524-4267, ext 240, or

HCMS Website 

Reach a targeted audience of Houston physicians and keep them informed about organized medicine. 

  • Advertising space is available in 3, 6, 9 or 12 month increments.
  • Young Physician Organization, Member Benefits and Member Directories pages average 258 combined unique "qualified lead" visitors per month in 2017. Costs range from $250 to $350 per month for one ad to appear on all three web pages (3, 6, or 12 month increments).
  • Home page averages 2,535 unique hits per month in 2017. Costs range from $420 to $520 per month (6, 9, or 12 month increments). Home page is open to Friends of the Society only.


HCMS Physician BUZZ

The Physician BUZZ is an emailed publication distributed to more than 9,500 physicians, informing members of important issues, benefits and services provided by HCMS. 

  • Published on the 1st Sunday of each month.
  • Back issues remain on the HCMS website for three years. Click here for the BUZZ library.
  • Two full color ad spaces per publication.
  • Ads are $325 per publication with a minimum purchase of 3 ads per contract. 

Click here for more information. Or call 713-526-7378, ext. 274 for deadlines and availability.

HCMS/HAM Pictorial Roster and Buyer's Guide

The HCMS Pictorial Roster is the membership directory used by physicians and staff for patient referral. It also includes ads from about 80 organizations that specifically focus on products and services for physicians. These organizations are listed in the back of the Roster in two indices organized by product categories and alphabetical order. The same organizations also make up the electronic Buyer's Guide, featured on the HCMS website. The Buyer's Guide is used as our referral source for physicians calling us for products and services.

  • Have an ad in the HCMS Pictorial Roster (circulation 9,500), release date July 2018.
  • Simultaneously have an online listing in the HCMS online Buyer's Guide (over 2,800 physicians accessed the site in 2013) activated when we receive your contract and deposit.
  • Be a part of HCMS' referral database.
  • Receive a complimentary copy of the 2018-2019 HCMS Pictorial Roster (released in July 2018). 

Advertising for the Pictorial Roster closes April 1 each year. Click here for more information. Ads start at $550.


Are You Ready for the Next Level?

Friends of the Society

Increase your brand recognition with the physician demographic

  • Two program levels to choose from
  • Higher visibility
  • Preferred registration for events
  • Exclusive sponsorship opportunities
  • Friends meet annually for a network-building event where they discuss best practices in marketing.

Applications are accepted Dec 15 - Jan 15 and June 15 - July 15 each year. 

Click here to see who is already a Friend, then click here to learn how to join. The next registration period will start on June 15, 2018.

For more information, please contact:
Robbie Morace
713-526-7378, ext. 274