Develop Your Patient Base

HCMS offers no cost and low cost resources to help its members market their practice and develop their patient base. Resources include: 

  • Practice Description: See details below. NEW: All HCMS members will receive one free year of Practice Description in the online Harris County Physician Directory. Update your Practice Description now!
  • Networking opportunities: See details below. NEW: When registering for a meeting (branches, Marketing 101, etc.) physicians can request to receive an RSVP list prior to the meeting. In addition, attendees will also receive a follow-up list after the meeting, to maximize the networking experience. 
  • Targeted direct mailings: See details below. NEW: All new HCMS members and physicians in their first and second year of practice are eligible to receive one set of FREE electronic labels.       

 

Set Yourself Apart with a Practice Description  

As a member of HCMS, your biographical information is listed in both the HCMS/HAM Pictorial Roster and the Harris County Physician Directory. Although the biographic information is robust and informative, it does not communicate the many compelling reasons you offer to refer a patient to your practice.   

       Practice Description: Promote your practice year round by including additional information about your practice in the Harris County Physician Directory, the HCMS online membership directory. Include procedures performed, specialized services offered, number of  office locations, website address, and more. In the Harris County Physician Directory, the Practice Description section is located at the bottom of your profile below the office contact information. Click here for a sample. NEW: All HCMS members will receive a FREE Practice Description.


To add a Practice Description and/or update your record:
  • Step 1. Please review the instructions and terms and conditions.
  • Step 2. If you already have a TMA/HCMS member login and password, just follow the instructions provided in Step 1. 
    • To create a login and password, you must register on the TMA website. Once you have registered, you can use the same login and password to access the Harris County Physician Directory You can then enter your member profile to create a Practice Description.
     

Networking Opportunities

 

Build your patient referral network and earn ethics CME credit by attending the following HCMS meetings:   

  •  Meet physicians in your community.  
  •  Meet physicians from the Greater-Houston area at the HCMS Business Expos.
  •  Meet early career physicians
  •  Attend Marketing 101 ethics CME to learn about HCMS and TMA resources available to you to grow your practice.
  • NEW: When registering for a meeting (branches, Marketing 101, etc.) physicians can request to receive an RSVP list prior to the meeting. In addition, attendees will also receive a follow-up list after the meeting, to maximize the networking experience.

 

HCMS DocList - Targeted Direct Mailings

The DocList is a great way to build your practice and share information with colleagues. 

Use the mailers to: 

  • Share details about your practice (i.e., office hours, languages spoken, etc.);
  • Communicate changes (i.e., relocating, new staff, new procedures, etc.);
  • Build your brand awareness by sharing a practice newsletter;
  • Promote educational opportunities;
  • Send greeting cards and more.

Click here for an example mailing letter.

Order the full HCMS membership, or just by specific specialty, zip code, age preference, practice setting (independent practice, academic, hospital employed), and/or newly licensed physicians.

Costs range from approximately $53 to $315. NEW: All new HCMS members and physicians in their first and second year of practice are eligible to receive one set of FREE electronic labels per year. Click here to get started.

For more information, contact Suzy Pero at 713-524-4267 or suzy_pero@hcms.org.

 

Additional Resources


HCMS

Reputation Management/Physician Profiling Websites Grid - provides hyperlinks to several websites' policies for creating and updating a physician profile, requesting the site to review or remove an inappropriate posting, FAQs, etc. 

 

TMA

Website section dedicated to all issues related to marketing. The site includes:

Articles 

  • How to Improve Your Web Presence to Attract More Patients (Texas Medicine Today, Mar. 8, 2018)
  • Marketing Is Not a Luxury ― Marketing Is a Necessity (Texas Medicine, Oct. 2017)
  • Online Reviews Can Have a Big Impact on Your Practice
  • Physicians Can Help Shape Their Presence on Influential Online Rating Sites
  • Guide to Responding to Yelp Negativity 
  • Simple Ways to Keep Your Website Fresh
  • Four Ways to Increase Physician Referrals 
  • Seven Ways a Practice Newsletter Can Work for You 


Tools & Resources 

  • Practice e-Tips on Marketing Your Practice
  • Practice Brochure Templates 
  • Webinar: 10 Ways to Turn Satisfied Patients Into Loyal Patients - TMLT policyholders who complete this course will earn a 3-percent discount (not to exceed$1,000), which will be applied to their next eligible policy period.
  • Publication: Get Social: Put Your Practice on the Social Media Map - provides 1.75 AMA PRA Category 1 Credits™, teaches social media newcomers about branding, online ratings, and how to use social media without violating HIPAA.