FOS Logo

The Friends of the Society program is an exciting opportunity to be included in the HCMS information network, enabling you to bring your value proposition to the forefront of the membership of the largest county medical society in the country. HCMS makes up 25% of the Texas Medical Association, with more than 11,000 members, 7,500 of them are practicing physicians.

HCMS offers two levels of participation to suite your budget and desired marketing and advertising needs. Silver is the base level of participation with Gold being our second tier level offering a higher degree of recognition and additional exclusive benefits. 

Silver and Gold level memberships include the following benefits:

  • Additional access and visibility to members, not offered outside of this program, including the HCMS Friends DocList mailing and electronic data service program
  • Preferred registration to all venues, including advertising and other marketing opportunities
  • Limited non-competing environments to market to our members

Gold level membership includes the following additional exclusive benefits:

Most program fees go towards any of HCMS' advertising and marketing venues (Pictorial Roster advertising, expos, Physician Newsletter advertising, HCMS meeting sponsorships, HCMS website advertising). In addition to these venues, Friends have the added visibility of being featured at live events, on the website, and in print.


Friends are listed on signage in the HCMS executive offices. The same signage is featured at the spring and fall business expos. Friends are distinguished at events by the ribbons they wear on their name tags. Once a year, Friends meet to network with each other, and to discuss best practices in marketing as well as develop referring relationships with other organizations committed to this market space.


There is a web ad on the HCMS home page promoting Friends. In 2017 our home page has averaged 2,535 unique visitors per month.

Friends are recognized in the HCMS online Buyers Guide, which has been accessed by over 1,200 physicians in 2016.


Friends are recognized in the Harris County Physician Newsletter bi-annually. Also, Friends are recognized in an ad dedicated to the Friends of the Society that is included annually in the HCMS Pictorial Roster. Finally Friends are featured in the HCMS Annual Report, which is circulated among the HCMS leadership.

Friends are the first to know!

Only Friends are offered the high profile marketing opportunities like the Pictorial Roster cover ads, the Physician Newsletter block ads, and Home page Web ads.

When Friends receive the meeting calendar and sign up during the exclusive Friends preregistration period, they close meetings to their competition. These are great opportunities to meet our physicians in specific geographic areas of Houston and market your products and/or services.

The Friends of the Society program is a great opportunity to maximize your advertising dollars and reach more physicians than ever before. This link to the contract includes a summary of the many Silver and Gold level membership benefits and an event list to help you with your planning. Want to know who has joined already? Click here to find out.

Applications are accepted June 15 - July 15 and Dec 15 - Jan 15 in a given year.
The next registration period will start June 15, 2018. Call Robbie Morace at 713-526-7378, ext. 274 for details.