Additional Resources: Tools and Articles

Reputation Management - HCMS web page on preventing and repairing threats to your online reputation and building a strong positive presence.
Advertising and the Use of Patient Testimonials - HCMS Risk Management web page with TMB rules and guidance from the TMA General Counsel.

TMA web page on issues related to marketing (Includes the articles and resources below.)

Articles:

• How to Improve Your Web Presence to Attract More Patients (Texas Medicine Today, Mar. 8, 2018)
• Marketing Is Not a Luxury - Marketing Is a Necessity (Texas Medicine, Oct. 2017)
• Online Reviews Can Have a Big Impact on Your Practice
• Physicians Can Help Shape Their Presence on Influential Online Rating Sites
• Guide to Responding to Yelp Negativity 
• Simple Ways to Keep Your Website Fresh
• Four Ways to Increase Physician Referrals 
• Seven Ways a Practice Newsletter Can Work for You 

Tools and Resources:

• Practice e-Tips on Marketing Your Practice
• Practice Brochure Templates 
• Webinar: 10 Ways to Turn Satisfied Patients Into Loyal Patients - TMLT policyholders who complete this course will earn a 3 percent discount (not to exceed $1,000), which will be applied to their next eligible policy period.
• Publication: Get Social: Put Your Practice on the Social Media Map - provides 1.75 AMA PRA Category 1 Credits™, teaches social media newcomers about branding, online ratings, and how to use social media without violating HIPAA.

TMA Webpage on issues related to Patient/Customer Service - TMA offers articles and webinars to educate physicians and staff on the importance of providing an efficient and effective patient experience.

TMA Social Media Resource Center – TMA offers articles and webinars to educate physicians and staff on the value and safe use of social media.